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Venues
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Annual attendance
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Coke venues
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Pepsi venues
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No pouring rights
open opportunity
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Attendance under review
excluded from totals
National footprint
States shaded by region · darker = more reliable attendance in that state · hover for venues · click a state to filter the whole dashboard
Colored states have an active deal (a Coke or Pepsi partner); shade intensity reflects attendance. Darker gray = venues present but no deal yet. Light gray = no venues. $ figures show annual sponsorship from quantified contracts per region.
Brand affiliation by region
CokePepsiNot identified
Color key
Coke
Pepsi
Open / No PR
In place
Needs action
Not identified / unknown
⚑ Data caution
Map colors identify regions only — see map legend
Venue detail
Click a column header to sort. Rows with a ▸ have full contract terms — click to expand. ⚑ = attendance flagged unreliable (excluded from totals).
| Venue | Region | St | Type | Distributor | Contract | Expires | Attendance | Status |
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SFC Revenue
Sponsorship income already under contract. Based on flat fees where quantified ( of contracts). Per-case rebate value is shown in each venue's contract detail.
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Annual sponsorship
Recurring revenue, every year of the contract term
Coke –
Pepsi –
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Upfront fees one-time payments at signing — not recurring
Brand benchmark — what each bottler pays
Average annual sponsorship per deal · your negotiating baseline
Rebates by case count
Per-case rebate dollars across the portfolio — unlocks once venue usage data is finalized.
Coming soon
Rebate totals appear here once case-volume data is collected and verified.
Contract coverage
Where signed agreements are on file vs. missing
Upcoming contract expirations
Renegotiation pipeline, soonest first · red = inside 12 months
Opportunities to pursue
Where the sales team can capture more — venues to renegotiate upward, and high-traffic venues with no deal yet. This is potential income, not current income.
Renegotiation priorities
Under-monetized deals (high attendance, low sponsorship) — sorted by soonest expiration, since a deal years from renewal is not yet actionable
Open targets — no distributor at all
High-attendance venues with no beverage partner yet — the true white-space pitch for a brand-new deal
Pours a brand, but no contract on file
Already serving Coke or Pepsi without a documented agreement — formalize or upsell these
Reading notes: "No distributor identified" means no pouring-rights partner is recorded yet — each is a potential national-deal conversation. Attendance totals exclude venues whose Placer.ai counts capture a surrounding attraction (e.g., Bryant Park, Millennium Park) rather than the venue itself. "No PR" marks venues with no distributor, no contract, and no expiration on record — no pouring-rights deal exists today. Their attendance stays in network totals (it is the reach being sold) but is broken out as "open" wherever attendance is shown. Other data statuses reflect completeness of distributor + attendance + expiration fields. Source of truth remains the SharePoint Pouring Rights tracker; this dashboard is a point-in-time snapshot prepared for The Sports Facilities Companies.